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Privacy Policy

Rug Couture Ltd (we) are committed to protecting and respecting the privacy of visitors to our website (www.floorcouture.co.uk)

1. About our privacy policy

2. What is Rug Couture Ltd?

3. Explanation of the legal bases relied upon

4. When we collect your personal data

5. Types of personal data we collect

6. How and why we collect and use your personal data

7. How we combine your personal data for direct marketing

8. How we secure your personal data

9. How long we retain your personal data

10. Who we share your personal data with

11. Where your personal data may be processed

12. Your rights over your personal data

13. How you can stop the use of your personal data for marketing use

14. How to contact the regulator

15. If you reside outside of the United Kingdom

16. Additional questions

1. About our privacy policy

Our privacy policy explains in some detail the types of personal data we may gather from you when you interact with Rug Couture. It also explains how we store and handle your data, and keep it secure.

We hope that the following information will answer any questions you have.

This privacy policy will be updated occasionally - you are welcome to return and check it at anytime.

When you are using the The Floor Couture website (www.floorcouture.co.uk), Rug Couture is the data controller.

2. What is Rug Couture?

Rug Couture Ltd - which we will refer to as 'Rug Couture' in this document - is a business registered in England / Company number 05728357

This website www.floorcouture.co.uk is owned and operated by Rug Couture.

For simplicity throughout this notice, 'we' and 'us' means Rug Couture Ltd.

3. Explanation of the legal bases relied upon

The law on data protection sets out a number of different reasons for which a company may collect and process your personal data, including:

Your Consent

In specific situations, we will collect and process your personal data with your consent. For example, when you tick a box to subscribe to our email newsletter.

When gathering your personal data, we will make it clear to you which data is required in connection with a particular service.

Contractual obligations

In certain circumstances, we will need your personal data to comply with our contractual obligations.

For example, when you order an item from us that is to be delivered to your location. We will collect your address details to deliver your purchase, and pass them to our courier.

Legitimate interest

In specific situations, we require your personal data to pursue our legitimate interests in a way which may reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests.

For example, we will use your purchase history to send you or make available personalised offers.

We also combine the purchasing history of customers to identify trends and ensure we can keep up with demand, or develop new products/services.

We may also use your address to send you direct marketing information by post, informing you of products and services that we think may interest you.

Legal compliance

If the law requires us to, we may need to collect and process your data.

For example, we can pass on details of people involved in fraud or other criminal activity affecting Rug Couture to law enforcement.

4. When we collect your personal data

5. Types of personal data we collect

6. How and why we collect and use your personal data

We wish to provide an optimal customer experience. One way for us to achieve this is to combine the data we have about you.

We use this to offer you promotions, products and services that may be of interest to you.

Data privacy law allows this as part of our legitimate interest in understanding our customers and providing an effective service.

If you wish to change how we use your data, you can find details in the 'Your rights over your personal data' section below.

If you have chosen not to share your personal data with us, or refuse certain contact permissions, we may not be able to provide the services you have asked for.

For example, if you have requested that we contact you when certain products are available, we cannot do that if you have withdrawn your consent to hear from us.


By using our website (through any device) you agree that this use of cookies applies to that use in addition to any other terms and conditions which may apply.

This website uses cookies and may be subject to change. Any changes will appear here and become effective immediately. Your continued use of our websites and apps is taken as meaning that you agree to any changes.

What is a Cookie?

Cookies are small files that are sent to and stored on your computer, smartphone, tablet or other device for accessing the internet, whenever you visit a website or use our apps.

Cookies are used to maintain the integrity of your browsing activities when you visit a website and can also be used to customise and so improve the individual customer experience.

Cookies do not in any way compromise the security of your computer. You can continue to use this website with no loss of functionality if you choose to disable cookies on your computer. However, use of our website and applications requires cookies to be enabled in order for our services to function securely and correctly.

More general information on cookies can be found on aboutcookies.org. This includes information on how to disable cookies.

Guidelines from the Office of the Data Protection Commissioner for the contents and use of Privacy Statements on websites, including expected standards for cookies can be found at http://www.dataprotection.ie/docs/PrivStatements/290.htm

How we use Cookies

This website uses cookies to monitor our website traffic, to ensure better service levels, and to enable us provide you with additional features such as customised delivery of service to you.

To achieve this, there are different types of cookies in use. They all work in the same way, but have minor differences which are explained below.

Session Cookies

Session cookies last only for the duration of your visit and are deleted when you close your browser. They are essential for secure user navigation through the site and enable the delivery of basic functionality.

Specifically they ensure the security and integrity of your session, preventing fraudulent use and keeping you signed in while you move between pages and service your account.

Persistent Cookies

Persistent cookies last after you have closed your browser, and allow us to remember your actions and website preferences.

This website uses persistent cookies to analyse customer visits to our sites. These cookies help us to understand how customers arrive at and use our sites so we can improve the overall on-line experience.

Analytics Cookies

Finally, we use analytics cookies to help us make our websites even better for those who visit them regularly. This type of cookie helps us to further understand how individual visitors use our on-line services and allows us to improve the overall service and products offered to you.

How we use your personal data and why:

7. How we combine your personal data for direct marketing

We wish to bring you offers and promotions that are relevant to your interests at particular times. To help us form a better, overall understanding of you as a customer, we combine your personal data gathered across Rug Couture as described above, for example your online shopping history at this website. For this purpose we may combine the data that we collect directly from you with data that we obtain from third parties to whom you have given your consent to pass that data onto us - such as the Land Registry mentioned above.

8. How we secure your personal data

We know how much the security of your data means to our customers, therefore we will treat their data with care and take appropriate steps to protect it.

We secure access to all areas of our website via secure socket layers (SSL) which displays as 'https' in your web browser.

Access to your personal data is password protected, and sensitive data such as payment card information) is also secured and tokenised to ensure it is protected.

We frequently monitor our systems for potential vulnerabilities and attacks, and carry out regular testing to offer the maximum level of security.

9. How long we retain your personal data

Whenever we collect or process your personal data, we will only retain it for as long as is necessary for the purpose for which it was collected.

At the end of the retention period, your personal data will be erased completely or anonymised, for example by aggregation with other data so that it can be used in a non-identifiable way for analysis.

Some examples of customer data retention periods:


When you place an order, we will keep the personal data you provide us with indefinitely so we can comply with our legal and contractual obligations. See section 12 below 'Your rights over your personal data' for more information.


If your order included a warranty, the associated personal data will be kept until the end of the warranty period.

10. Who we share your personal data with

We sometimes share your personal data with trusted third parties.

For example, delivery couriers, installers visiting your home, for fraud management, to handle complaints, to help us personalise our offers to you etc.

Here is the policy we apply to those organisations to keep your data secure and protect your privacy:

11. Where your personal data may be processed

Sometimes we will need to share your personal data with third parties and suppliers outside the European Economic Area (EEA), such as the USA. For example, 'couriers'.

International orders

If you are based outside the UK and place an order with us, we will transfer the personal data that we collect from you to Rug Couture in the UK.

Any transfer of your personal data will follow applicable laws and we will treat the information under the guiding principles of this privacy policy.

12. Your rights over your personal data

An overview of your different rights

You have the right to request the following:

You have the right to request a copy of any information about you that Rug Couture holds at any time, and also to have that information corrected if it is inaccurate. To ask for your information, please contact Data Protection, Rug Couture, Unit 1, Gregston Estate, Birmingham Road, Oldbury, West Midlands, B69 4EX, UK or email data@rugcouture.com to ask for your information to be amended, please update your online account, or contact our customer service team.

If we choose not to action your request we will explain to you the reasons for our refusal.

Your right to withdraw consent

Whenever you have given us your consent to use your personal data, you have the right to change your mind at any time and withdraw that consent.

Where we rely on our legitimate interest

In cases where we are processing your personal data on the basis of our legitimate interest, you can ask us to stop for reasons connected to your individual situation. We must then do so unless we believe we have a legitimate overriding reason to continue processing your personal data.

Direct marketing

You have the right to stop the use of your personal data for direct marketing activity through all channels, or selected channels. We must always comply with your request.

Checking your identity

To protect the confidentiality of your information, we will ask you to verify your identity before proceeding with any request you make under this privacy policy. If you have authorised a third party to submit a request on your behalf, we will ask them to prove they have your permission to act.

13. How you can stop the use of your personal data for marketing use

There are a few ways you can stop direct marketing communications from us:

Please note that you may continue to receive email communications for a short time after modifying your preferences while our systems are updated.

14. How to contact the regulator

If you believe that your data has not been handled correctly, or you are unhappy with our response to any requests you have made to us regarding the use of your personal data, you have the right to lodge a complaint with the Information Commissioner's Office.

You can contact them by calling 0333 222 6517

Or go online to www.ico.org.uk/concerns (opens in a new window; please note we cannot be responsible for the content of external websites)

If you are based outside the UK, you have the right to lodge your complaint with the relevant data protection regulator in your country of residence. Details can be found in Section 15.

15. If you reside outside of the United Kingdom

For all non-UK customers

By using our services or providing your personal data to us, you expressly consent to the processing of your personal data by us or on our behalf. You still have the right to ask us not to process your data in certain ways, and if you do so, we will comply.

Sometimes we will need to transfer your personal data between countries to enable us to supply the goods or services you have requested. In the ordinary course of business, we may transfer your personal data from your country of residence to ourselves and to third parties located in the UK.

By dealing with us, you are giving your consent to this overseas use, transfer and disclosure of your personal data outside your country of residence for our ordinary business purposes.

This may occur because our information technology storage facilities and servers are located outside your country of residence, and could include storage of your personal data on servers in the UK.

We will ensure that adequate steps are taken to prevent third parties outside your country of residence using your personal data in any way that's not set out in this privacy policy. We will also make sure we adequately protect the confidentiality and privacy of your personal data.

16. Additional questions

We hope that our privacy policy has been helpful in setting out the way we handle your personal data and your rights to control it.

If you have any questions that have not been covered here, please contact our Data protection controller who will be pleased to help you: